Perform A/B tests to design the most optimized user experiences by performing behavioral analysis with qualitative insights to ensure that your website, applications and new features can be experienced in the most personalized way in a holistic way with the productive artificial intelligence technologies based infrastructure of the VWO experience optimization platform.
Test your hypotheses to improve key metrics, roll out the best performing test variations, use user behaviour analytics to understand evolving user journeys and reduce friction areas, deliver personalized experiences based on user attributes, interactions, and even custom-defined events.
VWO Personalize lets you create user-specific personalized experiences based on your customers’ insights, historical and real time data. It pulls various data attributes like browser-based properties, website engagement or browsing behavior data, uploaded attribute lists, and third-party data (both native and API-based) in one platform.
Watch exactly how users navigate through your website or app with Session Recordings. Record and replay user sessions on your website or app to grasp how users struggle before converting or dropping off.
Visualize user engagement with clicks and scrolls Heatmaps. Get an easy-to-digest visual representation of clicks, taps, and scrolls made by users on your website or mobile app.
You could run your website updates and complete revamp without the need for software developers, make any changes to your website, verify them across browsers and devices, and deploy them for all or a specific group of visitors.
VWO Data360 not only lets you capture that data from all possible sources, but also refines it with aggregation and ML-driven data enrichment. All this data is presented in one easy-to-use platform, ready to be used to improve customer experiences. Data360 acts as a central hub for all customer data captured from myriad sources in different formats and it consolidates these diverse datasets and unifies visitor attributes, events, behavioral and experimentation data in a single view.
World-class features, strong security, easy accessibility and excellent performance.
