For years, marketers have been forced to juggle disconnected tools, slowing down processes and creating friction between sales and marketing teams. monday.com is addressing this challenge with monday Campaigns, a new feature that connects CRM data to marketing campaigns in real time.
Unveiled at the recent Elevate event in New York, monday Campaigns stands out as the first comprehensive suite of features built specifically for marketers. Until now, monday CRM has been primarily sales-focused but this launch marks its direct expansion into marketing workflows.
Key Highlights of monday Campaigns
AI-Powered Content Creation:
Automatically suggests segments from CRM data and generates on-brand marketing copy.
Smart Automation:
Triggers personalized campaigns based on CRM updates and customer actions.
Optimized Timing:
AI recommends the best send times to maximize engagement.
Since its development began five years ago, monday.com’s CRM has grown rapidly. Launched in 2022, it has surpassed $100 million in annual recurring revenue in just three years and monday Campaigns represents its most ambitious evolution yet.
Real-Time Alignment Between Sales and Marketing
According to Ron Kimhi, monday.com’s Head of CRM GTM, “CRM systems have traditionally been complicated and unloved tools. Sales teams dislike them, marketers dislike them — even legal and other departments find them hard to use.”
monday Campaigns changes that by removing one of the biggest barriers between sales and marketing: data silos.
Marketers can now build and optimize campaigns instantly using real-time CRM insights, without needing long sync meetings with the sales team.
This means campaign performance is no longer measured only by top-of-funnel metrics — it’s directly tied to revenue impact.
Bridging CRM and Marketing
Built on monday.com’s flexible Work OS, monday CRM can be easily customized without extra tools or consulting fees. Since marketing and customer success teams are already familiar with monday’s project management environment, all data lives in one centralized space — eliminating fragmentation and complexity.
A Glimpse into the AI-Driven Future
monday Campaigns is just the beginning. Kimhi added, “We’re extremely ambitious when it comes to AI,” revealing that monday.com plans to introduce AI experts — like voice assistants or intelligent agents that execute actions directly inside CRM — by the end of the year.
By connecting sales and marketing through real-time data and automation, monday Campaigns accelerates campaign management, simplifies collaboration, and links marketing efforts directly to business outcomes.
At Omni Factors, we continue to help businesses in GCC region leverage monday.com solutions to make the most of this transformation.
